Will Rossetter

Welcome to a website dedicated to the career and interests of Will Rossetter. Will Rossetter is the Managing Partner and CEO of LOI Capital. Will Rossetter works with high-end investors to help them generate access to proprietary deal flow. Will Rossetter is a graduate of the University of Southern California, Marshall School of Business, and currently resides in Los Angeles, California.

Before he founded LOI Capital, Will Rossetter worked as a Managing Director of Trellis Advisors, a buy-side advisory firm, and a Partner at Lotus Domaine, a middle-market private equity fund focused on investing in enterprise software. Will Rossetter also worked as the Director of Mergers and Acquisitions for a family office focused on investing in enterprise software. When you read this website, you will see that Will Rossetter has spent over 13 years in Finance, Mergers and Acquisitions, and deal origination. Much of his expertise comes from his experience in working with software and tech-enabled service companies.

Will Rossetter is excited about the future of this website as the blog will allow him to share his thoughts on a number of topics he feels passionate about. These topics include:

  • Technology Mergers & Acquisitions
  • Technology Private Equity / Private Equity Firms that invest in Technology
  • Software Mergers & Acquisitions
  • Venture Capital firms in Tech
  • Thematic Sourcing: How dealmakers can innovate
  • Middle Market Private Equity
  • The Critical Role that Technology Plays in Achieving Your Investment Thesis
  • Lower Middle Market Private Equity
  • Technology Private Equity Investing
  • M&A Trends in Software and Technology
  • Software M&A Trends
  • Proprietary Deal Origination in Private Equity
  • Disruptive Technologies in Venture Capital
  • High-tech Startups and Venture Capital Investing
  • Private Equity Investments in the Technology, Software and Tech-enabled Services Industry
  • Tech Trends in 2023
  • Private Equity Activity and Trends in 2023 in the Technology Sector
  • Why the US Middle Market is Attractive in Private Equity
  • How to Create a Private Equity Investment Thesis
  • Top Trending Themes in Private Equity M&A in the Technology Sector
  • Top Software Platforms used in the Office of the Chief Financial Officer (CFO)
  • Best of the Middle Market: Technology, Software, and Tech-enabled services
  • Trends in Industrial Tech and Industrial Software
  • Emerging Private Equity Trends
  • Writing a Credible Private Equity Investment Thesis
  • Software Trends that Matter for Private Equity Investors in 2023
  • Supply Chain Software Industry Growth and Trends, Investments and Adoption
  • Artificial Intelligence and Machine Learning
  • Trends in Investing in Vertical Software Businesses
  • Vertical SaaS Businesses

As you can tell from the topics above, Will Rossetter has numerous ideas for future blog posts. To get an understanding of what Will Rossetter will cover, let’s take a look at some of the most significant mergers and acquisitions within the tech industry.

Because tech companies are in a somewhat unique position of having a lot of money, billions of dollars change hands in the service of corporate consolidation in the tech world on a somewhat regular basis. Most of the time, these mergers not only benefit the companies involved but the consumers as well. Will Rossetter believes this was certainly the case when Google acquired Fitbit for $2.1 Billion. This is a classic case of when you can’t beat them, join them as Google was having an extremely difficult time taking some of the market share from Apple’s Watch. The 2020 acquisition allowed Google to instantly compete with Apple.

Will Rossetter believes Google’s acquisition of Nest for $3.2 billion was something Google had hoped would happen since they backed Nest in 2011. Nest is now the focal point of all the smart home products that Google provides. Whether it be thermostats, locks, or cameras, Google will continue to try to lead the pack as more people look to make their homes smart homes.

Not every acquisition is a homerun. For instance, Will Rossetter points to the case of Walmart’s purchase of Jet.com for $3.3 billion. There were many in the merger and acquisitions space who thought this acquisition would allow them to compete with Amazon. Jet.com folded in 2020, and the site redirects to Walmart. While Walmart executives have claimed that the acquisition did help them carve a larger percentage of the e commerce market, there’s no denying that they never reached the heights of Amazon when it comes to online shopping.

One of the more famous tech acquisitions in history was Verizon acquiring both AOL and Yahoo For $4.4 billion. While AOL and Yahoo were both far from the peak of their relevance, this acquisition gave Verizon a huge boost for their media sector.

Salesforce has been able to continue to grow in prominence across multiple industries because they are constantly on the hunt for acquisitions that will improve its services. For instance, Will Rossetter notes that the $6.5 billion acquisition of MuleSoft allowed Salesforce to integrate all of its apps with MuleSoft’s SaaS integration platform. This was a feature many in the sales community were looking for.

There are countless examples of mergers and acquisitions that have changed the landscape of the tech industry. Will Rossetter is excited to continue to not only recap acquisitions that have happened but also react and share his thoughts on mergers and acquisitions that just occurred or are rumored to take place. Be sure to continue to check out the latest blog posts for the latest insights from Will Rossetter.